Almost 200 years ago, in 1831, Charles Darwin embarked on his now famous journey aboard the S.S. Beagle. This was … More
Category: technology
Is Optimization Ruining Innovation?
Platforms are making us complacent. Here’s why. In a 2017 article titled “Definite Optimism as Human Capital,” writer Dan Wang made a compelling … More
An Economy of Desire
What economic theory says about the internet’s effect on society “Orwell feared that what we fear will ruin us. Huxley … More
Pulling Back the Curtain
What startup aesthetic can tell us about our future and the implications of the Internet. The offices of the startups … More
The Death of the Deliberate
The other night, I got an ad on Facebook for a therapist. Credit: The New York Times It wasn’t the first … More
Doomed by Desire
Have smartphones destroyed us? Our generation — that of “millennials” — gets written about a lot. We are “better behaved and less hedonistic nowadays,” … More
The Power of First Impressions
And what it means that Apple nails them all. At a time when many brands were moving away from retail, … More
When Fragility Becomes Strength
A case study into the iPhone’s fragility and the Apple brand. As it has become clear just how luxurious life within … More
The Luxury Network
Or, Apple’s staying power. Over the course of the past several decades, a unique phenomenon has arisen out of general societal connectivity: network … More
Doubt the Amazon Echo? Don’t.
On January 9th, 2007, anxious attendees of a particularly buzzy Apple keynote sat in the Bill Graham Auditorium in downtown … More
Zander Nethercutt 