Fueled by uncertainty and envy, burnout is a condition that is both uniquely human and profoundly misunderstood “It’s not greed … More
Tag: technology
Memes: An Antidote to Uncertainty
What our obsession with memes—and content like them—says about us “The tendency of any medium is to attract to itself types … More
People Don’t Buy Products, They Buy Better Versions of Themselves
What Apple, Samsung, and Starbucks learned from Pepsi The year was 1957, and Pepsi — like many of the youth at that … More
Is Optimization Ruining Innovation?
Platforms are making us complacent. Here’s why. In a 2017 article titled “Definite Optimism as Human Capital,” writer Dan Wang made a compelling … More
Musings on Facebook
Strategy credits and unintended consequences abound! As many analysts have argued, Facebook’s forced self-regulation will only entrench their incumbent position … More
An Economy of Desire
What economic theory says about the internet’s effect on society “Orwell feared that what we fear will ruin us. Huxley … More
Pulling Back the Curtain
What startup aesthetic can tell us about our future and the implications of the Internet. The offices of the startups … More
Doomed by Desire
Have smartphones destroyed us? Our generation — that of “millennials” — gets written about a lot. We are “better behaved and less hedonistic nowadays,” … More
The Power of First Impressions
And what it means that Apple nails them all. At a time when many brands were moving away from retail, … More
When Fragility Becomes Strength
A case study into the iPhone’s fragility and the Apple brand. As it has become clear just how luxurious life within … More
Zander Nethercutt 