What Apple, Samsung, and Starbucks learned from Pepsi The year was 1957, and Pepsi — like many of the youth at that … More
Tag: Apple
Musings on Facebook
Strategy credits and unintended consequences abound! As many analysts have argued, Facebook’s forced self-regulation will only entrench their incumbent position … More
The Power of First Impressions
And what it means that Apple nails them all. At a time when many brands were moving away from retail, … More
When Fragility Becomes Strength
A case study into the iPhone’s fragility and the Apple brand. As it has become clear just how luxurious life within … More
The Luxury Network
Or, Apple’s staying power. Over the course of the past several decades, a unique phenomenon has arisen out of general societal connectivity: network … More
Doubt the Amazon Echo? Don’t.
On January 9th, 2007, anxious attendees of a particularly buzzy Apple keynote sat in the Bill Graham Auditorium in downtown … More
Obsessed with your Smartphone?
So is everyone else. Here’s why. Unwrapping an iPhone is like opening the door to a better life. Not only … More
