Darwin’s theories illustrate the improbability of the present and the unknowability of the future “Each and every one of us has … More
Author: zandercutt
Mistaking correlation for causation since '94. Big pattern guy. Appearances in TNW, MediaREDEF, Extra Newsfeed. 👦San Rafael, CA. 🎓Kenyon College '16. 🧓Chicago, IL.
We’re Primed to Be Addicted to Social Media
Networks are the internet’s black holes, and trolls are its dark energy nor·mie /nĂ´rmÄ“/ noun noun: normie; plural noun: normies … More
The Approval Economy
Why every purchase is a performance  “I am not who you think I am; I am not who I … More
The Market Is Catching Up to You
From soccer to Chipotle, everything we do is shaped by economics The FIFA World Cup, and specifically the penalty-kick-heavy match … More
Memes: An Antidote to Uncertainty
What our obsession with memes—and content like them—says about us “The tendency of any medium is to attract to itself types … More
The Instagram Generation
What happens when a society with a penchant for the cosmetic meets a medium dominated by it? “The medium is the … More
People Don’t Buy Products, They Buy Better Versions of Themselves
What Apple, Samsung, and Starbucks learned from Pepsi The year was 1957, and Pepsi — like many of the youth at that … More
Is Optimization Ruining Innovation?
Platforms are making us complacent. Here’s why. In a 2017 article titled “Definite Optimism as Human Capital,” writer Dan Wang made a compelling … More
The End of Authenticity Â
A tourist in search of something increasingly hard to find. Since being in Amsterdam, I’ve felt out of place, which must … More
Musings on Facebook
Strategy credits and unintended consequences abound! As many analysts have argued, Facebook’s forced self-regulation will only entrench their incumbent position … More
Zander Nethercutt 