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Zander Nethercutt

San Rafael, CA | Kenyon College | Chicago, IL

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Category: Marketing

South Dakota’s Smarter than You

The endlessly condescending sharing of their recent campaign against meth abuse is exactly the point. Yesterday, South Dakota released an … More

advertising, drug abuse, evolution, psychology

The Approval Economy

Why every purchase is a performance   “I am not who you think I am; I am not who I … More

advertising, branding, media

People Don’t Buy Products, They Buy Better Versions of Themselves

What Apple, Samsung, and Starbucks learned from Pepsi The year was 1957, and Pepsi — like many of the youth at that … More

advertising, Apple, Entrepreneurship, Pepsi, Samsung, technology

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