Want to know what you are? Hint: it’s what you consume. “As William James observed, we must reflect that, when we…
An Economy of Desire
What economic theory says about the internet’s effect on society “Orwell feared that what we fear will ruin us. Huxley…
Pulling Back the Curtain
What startup aesthetic can tell us about our future and the implications of the Internet. The offices of the startups…
The Power of the Unseen
And the awesomeness of overcoming survivorship bias. During World War II, the American military enlisted the help of the Statistical…
The Death of the Deliberate
The other night, I got an ad on Facebook for a therapist. Credit: The New York Times It wasn’t the first…
Doomed by Desire
Have smartphones destroyed us? Our generation — that of “millennials” — gets written about a lot. We are “better behaved and less hedonistic nowadays,”…
The Power of First Impressions
And what it means that Apple nails them all. At a time when many brands were moving away from retail,…
When Fragility Becomes Strength
A case study into the iPhone’s fragility and the Apple brand. As it has become clear just how luxurious life within…
A Week in the Land of a Thousand Hills
And the beauty of Rwanda and its people. The shock that came upon arrival to Rwanda — the land of a thousand…
The Luxury Network
Or, Apple’s staying power. Over the course of the past several decades, a unique phenomenon has arisen out of general societal connectivity: network…
Zander Nethercutt 