Darwin’s theories illustrate the improbability of the present and the unknowability of the future “Each and every one of us has…
We’re Primed to Be Addicted to Social Media
Networks are the internet’s black holes, and trolls are its dark energy nor·mie /nôrmē/ noun noun: normie; plural noun: normies…
The Approval Economy
Why every purchase is a performance “I am not who you think I am; I am not who I…
The Market Is Catching Up to You
From soccer to Chipotle, everything we do is shaped by economics The FIFA World Cup, and specifically the penalty-kick-heavy match…
Memes: An Antidote to Uncertainty
What our obsession with memes—and content like them—says about us “The tendency of any medium is to attract to itself types…
The Instagram Generation
What happens when a society with a penchant for the cosmetic meets a medium dominated by it? “The medium is the…
People Don’t Buy Products, They Buy Better Versions of Themselves
What Apple, Samsung, and Starbucks learned from Pepsi The year was 1957, and Pepsi — like many of the youth at that…
Is Optimization Ruining Innovation?
Platforms are making us complacent. Here’s why. In a 2017 article titled “Definite Optimism as Human Capital,” writer Dan Wang made a compelling…
The End of Authenticity
A tourist in search of something increasingly hard to find. Since being in Amsterdam, I’ve felt out of place, which must…
Musings on Facebook
Strategy credits and unintended consequences abound! As many analysts have argued, Facebook’s forced self-regulation will only entrench their incumbent position…
Zander Nethercutt 