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Zander Nethercutt

San Rafael, CA | Kenyon College | Chicago, IL

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Evolution Has Already Approved of Everything You’ll Do Tomorrow

Darwin’s theories illustrate the improbability of the present and the unknowability of the future “Each and every one of us has…

approval, darwin, evolution, natural selection

We’re Primed to Be Addicted to Social Media

Networks are the internet’s black holes, and trolls are its dark energy   nor·mie /nôrmē/ noun noun: normie; plural noun: normies…

Facebook, instagram, Internet, social media, space, trolling, twitter

The Approval Economy

Why every purchase is a performance   “I am not who you think I am; I am not who I…

advertising, branding, media

The Market Is Catching Up to You

From soccer to Chipotle, everything we do is shaped by economics The FIFA World Cup, and specifically the penalty-kick-heavy match…

economics, FIFA, nash equilibrium, signaling, Soccer, World Cup

Memes: An Antidote to Uncertainty

What our obsession with memes—and content like them—says about us “The tendency of any medium is to attract to itself types…

instagram, Internet, memes, technology, twitter

The Instagram Generation

What happens when a society with a penchant for the cosmetic meets a medium dominated by it? “The medium is the…

Facebook, instagram, mcluhan, Tech

People Don’t Buy Products, They Buy Better Versions of Themselves

What Apple, Samsung, and Starbucks learned from Pepsi The year was 1957, and Pepsi — like many of the youth at that…

advertising, Apple, Entrepreneurship, Pepsi, Samsung, technology

Is Optimization Ruining Innovation?

Platforms are making us complacent. Here’s why. In a 2017 article titled “Definite Optimism as Human Capital,” writer Dan Wang made a compelling…

Amazon, Facebook, google, technology, Travel

The End of Authenticity  

A tourist in search of something increasingly hard to find. Since being in Amsterdam, I’ve felt out of place, which must…

authenticity, instagram, social media, Travel

Musings on Facebook

Strategy credits and unintended consequences abound! As many analysts have argued, Facebook’s forced self-regulation will only entrench their incumbent position…

Apple, Facebook, google, Internet, technology

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